Ignored Announcements

Every congregation I have served has included a time for announcements prior to each service of worship (in one parish the timing varied and such would occasionally shift to the end of the service).  These verbal announcements are easily ignored and usually ineffective.  Recognizing this I have previously shared some best practices, mentioned the 80% rule as one way to cut down the number of verbal announcements, and even passed along a hyperbolic description of announcements as one of the Read More …

Effective Leaders Ask for Feedback

Over the years I have encountered people in functional leadership roles who discouraged feedback, those who tolerated feedback, and others who welcomed and valued feedback to such a degree they were intentional about seeking it from a wide variety of constituents on a regular basis.  Unfortunately I have had both bosses and mentors suggest that while there is a role for feedback it should be limited as excessive requests suggest that one lacks vision and the drive needed to move oneself and Read More …

Ministry Leaders & Social Media

BSM Almost all current ministry leaders completed their formal education BSM (Before Social Media).   Most pastors, musicians, and educators learned a great deal about their professions, including  how to communicate information about such with constituents and (ideally!) to a wider audience of prospective participants. Reality Check What happens when the communication and marketing channels they know best no longer resonate with their constituents?  Increasingly people want to not only Read More …

Church Communication Survey

In recent months I have given more attention to the topic of church communications than I have in many years.  It is astonishing how poorly most congregations identify and leverage the appropriate tools in support of their communication strategy (even more troubling are those congregations who just "play with" the tools without any formal strategy to offer guidance in their use). So What? Paul Steinbrueck, co-founder and CEO of OurChurch.Com, recently offered an introduction to the concept Read More …

Your Church’s Facebook Presence

Monk Development's "2013 State of the Church Online Report" contains data gathered from a diverse group of "over 50 churches spread across the United States" that seek to serve their congregation's through the web (p.2).  As I reviewed the report, I found myself returning again and again to a statistic that provides a benchmark for congregations seeking to develop a presence on Facebook.  According to Monk's research, "the average for likes vs. total weekly attendance (TWA) is 54%" Read More …

Don’t Over Communicate

Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Recently he blogged about the importance of not over communicating.  While it is easier than ever for ministries today to communicate with constituents, it is also more essential than ever to communicate effectively.  To avoid over communication Amorim suggests Segment your database and don't Read More …

2012 Trends to Ponder

Sociologist Bradley Wright teaches at the University of Connecticut.  I have mentioned his work on several occasions, including reviews of his two most recent books: Upside: Surprising Good News About the State of Our World (2011 – my review here) and  Christians are Hate-Filled Hypocrites . . . and Other Lies You’ve Been Told: A Sociologist Shatters Myths From the Secular and Christian Media (2010 – my review here). Earlier this month he blogged about two trends to ponder in Read More …

Within 24 Hours

It has been several years since I made a resolution to begin a new year.  This year, however, I opted to make a few resolutions.  One resolution is to reply to e-mail within 24 hours.  While I have generally done so, I have not always sought to provide feedback to all people within that time horizon. So What? Because I currently have multiple employers (and in boxes) and a varied schedule, e-mail is often the easiest way to reach me.  Rather than use different rules to guide my response to Read More …

Communication Tools &The Future of the Church

Bobby Gruenewald serves as innovation leader for LifeChurch.tv, which is a congregation of nearly 30,000 who meet at 14 campuses throughout the United States.  In this role he "oversees the Digerati, Media Design, and Communications teams as well as the LifeChurch.tv Open, Network and United operations."  His innovative leadership, especially with the YouVersion Bible (more on that here), earned him a spot on the FastCompany's list of the top 100 creative people in business. Gruenewald, now Read More …