A recent poll finds 60% of mobile phone users plan to look at their phone during today's Super Bowl Almost 1 in 3 viewers under age 45 will watch the game with their phone in hand Only 13% who plan to use their mobile device said they will do so during actual game action So What? The Super Bowl viewing experience is increasingly a multi-screen affair. It appears that mobile phone usage (primarily for activities involving data not speech) will peak during commercials and the Read More …
commercials
Doritos for Eucharist Super Bowl Ad Has Been Sidelined (#0237)
Doritos and Pepsi MAX received more than 5,600 submissions for this year's edition of their Crash the Super Bowl contest, which started in 2007. The field has now been narrowed to a group of finalists and interested parties are now invited to vote for their favorite. Interestingly, one popular option, Feed the Flock, isn't included on the list and has been removed from the contest because it created considerable controversy. Submitted by Media Wave Productions this ad is Read More …