Since completing my formal education, I have served exclusively in large mainline congregations. Communicating well is important in all congregations, but especially so for larger parishes. Regardless of how many people may have formal job or volunteer responsibilities for specific aspects of communication, it is essential that they all operate from the same playbook. Without a church style guide to provide direction, it is impossible to ensure continuity in design standards or Read More …
branding
God is Still Speaking – the First Decade (#0553)
Ron Buford is the lead architect of the United Church of Christ's (UCC) Still Speaking campaign which began in 2002. He recently accepted a call to serve as Interim Minister for Discipleship at Old South Church in Boston, and authored an article about Still Speaking in the denomination's magazine (Vol. 2, Issue 2 - p.54-56). In that piece he explores his experiences over the last decade, including his travel to congregations in all but two of the UCC Conferences. Read More …
How Does Your Web Ministry Measure Up? (#0215)
United Methodist Communications provides the following list of the "Top 10 Practices for Web Ministry" Develop a Web ministry team Know your target audience groups and develop ways to reach them Design seeker-specific experiences through your church’s Web presence, and enlist church members to meet seekers when the online experience leads to offline participation Use a consistent brand image for your church’s online and offline presence Employ the user-centered design process for your Read More …