Earlier this week Arnab Sen, head of strategic planning at MRM (a global, top-five digital and direct agency in India), wrote a post for Mashable.com arguing that the virtual world or online world and the offline or face-to-face world are melting into one. More specifically, he writes: Social science studies increasingly suggest that the divide between the virtual and real worlds is narrowing. Our experiences of reality may no longer constitute a duality. So What? The melting Read More …