Key Marketing Question

Seth Godin, a one of a kind marketing genius who was inducted into the Direct Marketing Hall of Fame in 2013, recently shared the most important question any person or entity marketing a product or service to a potential new customer must address: "Do they trust me enough to believe my promises?" So What? When churches engage in marketing they must not ignore this question.  Think about how your congregation markets itself to potential newcomers as well as how individual ministries seek Read More …

Pastor: Best Job Ever

Carol Howard Merritt, a Presbyterian pastor and the author of Tribal Church: Ministering to the Missing Generation (2007 – read my review here) and Reframing Hope: Vital Ministry in a New Generation (2010 – read my review here), recently shared her list of 10 reasons why being a pastor is the best job ever.  It included relating to anyone, writing, and variety. So What? Pastoral ministry is one of the more diverse professional pursuits.  While many immediately think of a pastor Read More …

Support Your Pastor

October was clergy appreciation month.  November includes Thanksgiving.  Next Sunday a new church year begins.  During this time of year, I encourage you to consider how you can support your pastor. Emily Heath, pastor of West Dover Congregational Church (West Dover, VT), recently blogged about the topic.  Her post features 10 practical tips, including: make sure your pastor has sabbath time, remember that you called your pastor, not their whole family, and pray for them. She also Read More …

What Should Pastors Wear?

What should pastors wear during worship? Joseph Yoo, pastor of St. Mark's United Methodist Church in Santa Barbara (CA), recently addressed this question in a post titled "Pastor Dress Code."  He writes: What is the appropriate attire that a pastor should wear on Sunday mornings? And, is it really that important? Apparently, the issue is much, much bigger than I had ever thought it would be. So What? I found myself spending more time reading the comments than the original article.  I Read More …

My New Call

It is official: I am now serving as Interim Senior Minister of United Church on Marco Island (FL).  The congregation was established in 1966, and now consists of 300+ followers of the way of Jesus.   United Church is committed to Christian unity, and is affiliated with the National Association of Congregational Christian Churches and the United Church of Christ. So What? While most of my previous ministry positions were firsts for the congregations I served (the first time they had someone Read More …

1,000 Days of Daily Blogging

This post marks 1,000 days of blogging on a daily basis. I launched sowhatfaith.com just over 4 years ago.  Almost three years ago, I started blogging on a daily basis.  At several points along that journey I paused to reflect and share my experience: 100 Days, 1 Year, and 2 Years. So What? I hope my daily posts have been substantive, relevant, and actionable.  I believe even more strongly now than I did when I launched this blog that it is important for people who follow the Read More …

Church Signage Tips

Really awful church signage regularly appears on my social feeds.  While there are far too many examples of church signage, there are relatively few helpful resources for church leaders who want to think strategically about signage.  Church Marketing Sucks, however, recently featured multiple posts on the topic: Tips for Your Primary Exterior Sign by Erin Williams, Tips for Secondary Exterior Signs by Erin Williams, and 8 Steps to Making Interior  Signs Work for Your Church by Steve Read More …

No Verbal Announcement for ____

At some point during the worship service most congregations include a time for verbal announcements.  This content is often reinforced by printed material in the bulletin/worship guide and/or data projected on a screen.  While those responsible for the success of just about any and everything that happens on the church campus often desire a verbal announcement, most opportunities simply do not deserve to be highlighted in that manner. Phil Bowdle, Communications Director at West Ridge Read More …

CreationSwap

If you blog, add content to your church/ministry website, or produce newsletters then you know there is always a need for quality free graphics.  While many are familiar with and turn to Creative Commons, there are also a number of Christian based sites.  For quite some time, LifeChurch.TV has been a leader in this area through their Open site.  More recently I was introduced to CreationSwap, which offers a considerable amount of free content alongside items that are for sale at reasonable Read More …

High Achievers

Penelope Trunk is the co-founder of Brazen Careerist, a career management tool for next-generation professionals.  Recently she shared three rules high achievers never break: love your process, independent of outcome; the difference between crazy and innovative is how far from the box an out-of-the box thinker resides. So stay as close as possible; and everyone needs a vacation. So What? The odds are good that either you are a high achiever, live with one (or more), or work with Read More …