Happy Social Media Day!

Mashable, one of the best known Internet news blogs, has proclaimed June 30 as the first Social Media Day and invites everyone to celebrate “the revolution of media becoming a social dialogue.”  One way they suggest to celebrate is by participating in one of over 600 meet ups.  According to blogger Vadim Lavrusik: Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to Read More …

Reflections on Year One

As I began to read more and more blogs and participate in social media, I wanted to create a site to share some of my thoughts.  Sowhatfaith.com started one year ago today when I launched a shell of a website and a simple introduction: Welcome to the site that continually asks the critical question, “So what?” when it comes to issues of faith.  This is not the place for answers.  It is a place to find encouragement for asking the important so what questions and responding with lives of radical Read More …

My Experiences with Tweeting in Worship

A few weeks ago, I wrote Tweeting in Worship to highlight the expanded usage of Twitter in corporate worship and consider some of the possible benefits.  To move from that theoretical exploration toward an experiential appraisal, I  tweeted in worship services on two consecutive Sundays in congregations affiliated with different denominations.  Shown below are my unedited tweets with time stamps: May 9 - Emmanuel Lutheran Church (ELCA) Bountiful God, you gather your people into your Read More …

Why I Am Not Quitting Facebook

Facebook Privacy Concerns Facebook continues to evolve and some of the most recent changes surrounding the privacy of  information are a bit unsettling.  More specifically, over time, users have had less and less control over what information is public and what can remain private.  Matt McKeon, a developer with the Visual Communication Lab at IBM, recently posted a series of images that clearly depict the radical change in privacy over time.  The first and last images (click the images to Read More …

Tweeting in Worship

Tweeting in Worship For years, church growth teams/committees (also known as evangelism, marketing/public relations, and outreach) have struggled with how to invest limited dollars to market the church to the larger community.  Interestingly, research continues to show that word of mouth produces far greater results than direct mail, television/radio/newspaper ads, or other traditional marketing.  Of course, this means motivating those already active in the community to share their Read More …

Religion with Relevance / The Language of God

On Friday, April 16 the United Church of Christ launched a new marketing effort within the framework of their popular Still Speaking campaign.  An undated letter published several weeks prior to the launch explains this new commercial, The Language of God, will be different in "how it will be carried / launched / delivered by you. For the first time, we will be relying on a grassroots, viral campaign to 'spiral' our message across the internet via web-based ads, Facebook, YouTube, MySpace, Read More …

Online Churches Draw Believers, Critics

Earlier this week, Anne Hammock wrote an article for CNN about online churches. Online Churches Draw Believers, Critics explores a topic that is drawing increased attention from both sacred and secular media as more and more people participate in online worship and discipleship experiences.  She writes, "Internet pastors and parishioners cite their 24-hour access to interactive tools and social-networking platforms to show their online experiences are as meaningful as those that take place Read More …

Review of The Social Media Bible

Safko, Lon and Brake, David K.  The Social Media Bible.  John Wiley & Sons, Inc., 2009. ISBN: 978-0-470-41155-1. Meet the Authors Lon Safko is an innovator and professional speaker with more than twenty years experience in entrepreneurship, marketing, sales, strategic partnering, and e-commerce.  He is the founder of eight sucessful companies, including Paper Models, Inc. and LonSafko.com. David K. Brake is the CEO and founder of Content Connections, a company that uses social media Read More …

Review of Social Media Marketing: An Hour a Day

Evans, Dave.  Social Media Marketing: An Hour a Day.  Wiley Publishing, Inc., 2008. ISBN: 978-0-470-34402-6. Meet the Author Dave Evans is a social media expert whose passion is tapping the power of the social web and applying it to business.   In 1994, Dave cofounded Digital Voodoo, which provides strategic marketing services for clients wanting to tap the power of the social web.  In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media and marketing.  Read More …

Review of The New Influencers

Gillin, Paul. The New Influencers: A Marketer's Guide to the New Social Media.  Quill Driver Books, 2009. ISBN: 9781884956942. Meet the Author Paul Gillin has been reporting on the impact of technology and media for the past twenty-five years.  He is the author of Secrets of Social Media Marketing (2008).  Currently, Gillin advises marketing executives and CEOs on how to turn the new social media to their advantage. For more information visit his blog or business. Book Read More …