Religion with Relevance / The Language of God

On Friday, April 16 the United Church of Christ launched a new marketing effort within the framework of their popular Still Speaking campaign.  An undated letter published several weeks prior to the launch explains this new commercial, The Language of God, will be different in "how it will be carried / launched / delivered by you. For the first time, we will be relying on a grassroots, viral campaign to 'spiral' our message across the internet via web-based ads, Facebook, YouTube, MySpace, Read More …

Online Churches Draw Believers, Critics

Earlier this week, Anne Hammock wrote an article for CNN about online churches. Online Churches Draw Believers, Critics explores a topic that is drawing increased attention from both sacred and secular media as more and more people participate in online worship and discipleship experiences.  She writes, "Internet pastors and parishioners cite their 24-hour access to interactive tools and social-networking platforms to show their online experiences are as meaningful as those that take place Read More …

Review of The Social Media Bible

Safko, Lon and Brake, David K.  The Social Media Bible.  John Wiley & Sons, Inc., 2009. ISBN: 978-0-470-41155-1. Meet the Authors Lon Safko is an innovator and professional speaker with more than twenty years experience in entrepreneurship, marketing, sales, strategic partnering, and e-commerce.  He is the founder of eight sucessful companies, including Paper Models, Inc. and LonSafko.com. David K. Brake is the CEO and founder of Content Connections, a company that uses social media Read More …

Review of Social Media Marketing: An Hour a Day

Evans, Dave.  Social Media Marketing: An Hour a Day.  Wiley Publishing, Inc., 2008. ISBN: 978-0-470-34402-6. Meet the Author Dave Evans is a social media expert whose passion is tapping the power of the social web and applying it to business.   In 1994, Dave cofounded Digital Voodoo, which provides strategic marketing services for clients wanting to tap the power of the social web.  In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media and marketing.  Read More …

Review of The New Influencers

Gillin, Paul. The New Influencers: A Marketer's Guide to the New Social Media.  Quill Driver Books, 2009. ISBN: 9781884956942. Meet the Author Paul Gillin has been reporting on the impact of technology and media for the past twenty-five years.  He is the author of Secrets of Social Media Marketing (2008).  Currently, Gillin advises marketing executives and CEOs on how to turn the new social media to their advantage. For more information visit his blog or business. Book Read More …

The Church on Facebook

Lenora Rand's article in the June 30, 2009 Christian Century is titled The Church on Facebook: Why we Need Virtual Community.  This article helps one consider the role of the online world in creating Christian community.  More specifically, what how can facebook be utilized as a resource toward that end. Facebook is a popular social networking site.  According to statistics from the site's press room. facebook has: Over 200 million users Over 100 million users who log in at least once a Read More …