Steve Thorngate, assistant editor of the Christian Century, recently wrote these words: The biggest question about social media and the church is not how the church can harness the power of social media for good ends while safeguarding against bad ones (useful as such discussions may be). It's how social media is changing what it means to be church. So What? It is important to understand what it means to be church in America today. More specifically, church leaders should understand Read More …
Social Media
7 in 10 Now Use Video Sharing (#0447)
According to the latest research by the Pew Research Center, 7 in 10 (71%) of American adults who go online now use video sharing sites. The current number represents a five-percentage-point increase from the 66% of online adults who reported being video-sharing site users a year earlier and a 38-point increase from five years ago when the Pew Internet Project took its first reading on use of such sites. So What? Around the time the folks at Pew started this annual survey, many larger Read More …
Your Church’s Social Media Goals (#0446)
Adam Bowers, owner of Adam Bowers Media, recently blogged about the advice he gives churches about creating social media goals. Since there is no universally accepted standard of success and no simple way for parishes to determine how their results compare to other churches, he presents a solid framework for developing a social media strategy: Do your homework – research pre-existing social media use at your church. Before you can formulate goals, you need to make sure Read More …
Why Your Ministry Should Have a Blog (#0444)
Guy Chmieleski has served in campus ministry at four institutions of higher education associated with three different denominations (Baptist, United Methodist and Church of Christ). On his blog, he shared his own experiences as a blogger, a bit about a presentation on why blogging is important that he made recently to the United Methodist Campus Ministry Association, and four reasons why he will be integrating a blog into his campus ministry work and thinks other Read More …
Learning the Unwritten Rules of Social Media (#0440)
Rajesh Setty, author of Upbeat: Cultivating the Right Attitude in Tough Times (2009) and President of Foresight Plus, recently shared his list of the unwritten rules of social media: Connection does not imply permission Access does not imply entitlement Activity is not productivity More is not better Reciprocation is optional Amplification without accomplishment is futile Engagement without enrichment is not effective So What? Most who enter the world of social media do so Read More …
The First Rule of Social Media (#0432)
Michael Buckingham is the founder of Holy Cow Creative (a church creativity and design studio) and the creative director for the Center for Church Communication and Church Marketing Sucks. Last week he wrote about the importance and power of the question mark in social media. He writes: The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page. Now of course this is a rule of Read More …
Church Website Checklist (#0423)
Josh Henry, Managing Partner with The Church Business Guys, recently shared his list of basic do's and don'ts for church websites: Don’t overcomplicate your domain name . . . Use caution when hiring a relative, close friend, high school student or church member who says they can do it . . . Use free tools sparingly . . . Consider the website an investment . . . Utilize your website as a ministry of your church . . . Take advantage of the communication opportunity. Read More …
Facebook Users Are . . . (#0419)
The Pew Research Center’s Internet & American Life Project recently released Social Networking Sites and our Lives, which is a report based on the findings of a survey on Americans' use of the internet conducted from October 20 to November 28, 2010 with a sample of 2,255 adults, age 18 and older who were contacted via both landline and cellular phones. The research supports the commonly held view that Facebook is currently the dominant social networking option with some Read More …
Social Networking Users Double in 2 Years (#0418)
The Pew Research Center’s Internet & American Life Project recently released Social Networking Sites and our Lives, which is a report based on the findings of a survey on Americans' use of the internet conducted from October 20 to November 28, 2010 with a sample of 2,255 adults, age 18 and older who were contacted via both landline and cellular phones. The research shows: "The number of those using social networking sites has nearly doubled since 2008 and the population Read More …
Demand for Intelligent Internet Video (#0412)
TED is "is a nonprofit devoted to Ideas Worth Spreading." TED conferences "bring together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes or less)." Writing for Mashable, Sarah Kessler shares the story of how recordings of these talks have now been viewed 500 million times: When Director of TED Media June Cohen shopped around the idea for a television show featuring lectures from the organization’s famously elite Read More …