Elements of a Great Blog Post

tips-for-great-blog-postsPaul Steinbrueck, co-founder and CEO of OurChurch.Com, recently shared 7 must have elements for a great blog post:

  1. tantalizing title,
  2. hook in the opening paragraph,
  3. connecting image,
  4. unique style and perspective,
  5. new insight,
  6. formatted for easy reading, and
  7. conversation-starting question.

So What?

I have been blogging since 2009, and am always interested in learning how to be more effective.  While many of my posts contain these seven elements, a good number contain a lesser number (typically 4-6).  I recognize that I must both write in ways that will resonate with prospective new readers and also connect with existing readers.  I also strive to emphasize #7 by asking multiple conversation starting so what questions, which I see as my unique style and perspective (#4).

  • What would you add to or subtract from Steinbrueck’s list of essential elements in a great blog post? Explain.
  • If you blog, which of the 7 do you find most challenging? How might you grow in that area in 2014?
  • If you are a regular reader of this blog (or want to take some time to evaluate multiple posts), which of the 7 do you feel is the greatest strength of So What Faith? the biggest growing edge?

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