Really awful church signage regularly appears on my social feeds. While there are far too many examples of church signage, there are relatively few helpful resources for church leaders who want to think strategically about signage. Church Marketing Sucks, however, recently featured multiple posts on the topic:
- Tips for Your Primary Exterior Sign by Erin Williams,
- Tips for Secondary Exterior Signs by Erin Williams, and
- 8 Steps to Making Interior Signs Work for Your Church by Steve Fogg.
So What?
When I visit churches for the first time, I like to see what I can learn of the campus simply by wandering around and reading the signs and any communication pieces readily available designed to orient newcomers.
- How would you rate your church’s current exterior signage? interior signage?
- Does your congregation invite guests to make campus visits to offer feedback about key issues related to the first time experience, including signage? If so, explain the typical experience. If not, do you feel this would be helpful?