Monk Development’s “2013 State of the Church Online Report” contains data gathered from a diverse group of “over 50 churches spread across the United States” that seek to serve their congregation’s through the web (p.2). As I reviewed the report, I found myself returning again and again to a statistic that provides a benchmark for congregations seeking to develop a presence on Facebook. According to Monk’s research, “the average for likes vs. total weekly attendance (TWA) is 54%” (p.13).
Facebook matters. It is a place many people go to interact. More importantly for churches, it is the top rated source for information among engaged members of congregations.
- What is your congregations likes to total weekly attendance rating (a church averaging 100 in worship with 71 likes would be rated at 71%)?
- What are your congregation’s measurable goals for the current year with regard to its Facebook presence?