Social Media Tools for Churches 101

Alys Drake, communications manager for Howell Marketing Strategies, recently wrote a guest commentary in the Commercial Appeal that provides churches with a “social media primer.”  She includes six basics:

  1. Blogs
  2. Twitter
  3. Flickr and Tumblr
  4. Facebook
  5. Geolocation (e.g. Foursquare)
  6. Other (YouTube, Ustream, Vimeo, podcasting, QR codes, Google+)

So What?

In the article, Drake states, “Information is spread at lightning speed via social networks like Facebook and Twitter in a way I could not have imagined even two years ago.”  Indeed, not only is the speed at which information spreads growing faster, the tools enabling the spread are also increasing in number.

  • How has your church’s overall communication strategy shifted over the last two years?
  • Is your congregation using all or most of the tools on Drake’s list?
  • How does your church’s communications team/committee and/or staff determine which tools to use?

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